Authors:
E. S. Kulikova,
O. A. Rushchitskaya,
Т. I. Kruzhkova
Ural State University of Economics, Ekaterinburg, Russia
Ural State Agrarian University, Ekaterinburg, Russia
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Abstract. Digital technological means are developing, the number of Internet users is growing, so marketing activities play a key role for every organization, companies in the agricultural economic sphere are not developing either. Marketing activity has the character of an opportunity to attract new consumers and build communications with old customers. If such activities are not used, then at present it is fraught with economic losses, and the loss of all business activities as a whole. A number of scientific and technological revolutions have changed a lot, the activity and features of the agro-industrial complex. Currently, a large number of specialists use the fact of implementation in the digital sector of the agricultural industry. This problem is becoming increasingly important in the formation and dissemination of projects aimed at the development of digital technologies in the industry. The purpose of this article is a study that draws attention to the activity of representatives of the agricultural type, and a proposal based on its assumption. Objectives: to conduct a bibliographic analysis of approaches to marketing the agricultural sector; to consider the key categories of digital technologies for agricultural enterprises; to analyze the use and wider application of marketing tools in the agricultural sector. Methods. When monitoring the sensors of socio-economic analysis, graphic and analytical methods, a systematic approach. Results. A study and description of the most common area of activity has been carried out, which allows expanding communication with users of agricultural products and increasing their number. The features of the use of digital technologies in the agricultural economy are revealed. Certain main reasons arising from the use of technological tools in the agricultural industry. Scientific novelty. It was revealed that enterprises in sectoral management often do not have the opportunity to purchase goods and sell the market. Solving the problem of wider use of digital communication technologies in the industry, the possible implementation of separate and distributed software products aimed at the development of the agricultural industry.
Keywords: digital marketing activity, agricultural industry, email marketing, SEO marketing, SMM.
For citation: Kulikova E. S., Rushchitskaya O. A., Kruzhkova T. I. Tsifrovaya infrastruktura marketinga sel’skikh territoriy [Digital marketing infrastructure of rural areas] // Agrarian Bulletin of the Urals. 2023. No. 02 (231). Pp. 98‒106. DOI: 10.32417/1997-4868-2023-231-02-98-106. (In Russian.)
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