Authors: A. I. LATYSHEVA, candidate of economic sciences, associate professor, Perm State Agrarian and Technological University (23 Petropavlovskaya Str., 614990, Perm)
Keywords: pricing; live prices; cycles of different lengths; molokoprodukty agriculture; field surveys; economic dynamics; key agroproject.
Abstract: In the article on the examples of milk-producing agricultural enterprises of the Perm region, a comparative review of the price situation of the dairy market. Investigated in more detail the problem of the movement of dairy prices during the period between 2014 and 2018. The comparative analysis of the same period of time at the beginning of XX century. A reasonable conclusion is allowed to make a “field” of scientific research conducted by the author in the farms of the Ural region. The aim of these works was independent verification of the collected statistical material and observation of “live” prices. Market conditions are sometimes unpredictable and subject to various changes. Greater stability and demand shows the products of those farms, the price of which is competitive, and dairy production is susceptible to innovations, the use of modern technologies, farms that do not forget to create a positive and attractive image of their products. The economic environment surrounding dairy farming and which has a great influence on the situation, on the creation of innovative dairy products is studied in detail. Various factual material enriched the work of forums and specialized regional exhibitions, where representatives of authorities, scientists and specialists of agricultural enterprises could meet, discuss pressing economic issues, fill the mind with fresh information. Today, the formulation of fundamentally new problems of regional development necessitates a deeper scientific justification of the price situation of the dairy market. The comparative review once again States that the main source of well-being of agricultural enterprises is the market, on which the quality of life of the population depends. The final part of the article examines the financial and monetary condition of agricultural enterprises and the development of methods of state support for innovation. What bright and original showed “Milk festival – 2018”.
