Authors:
O. D. RUBAYEVA, doctor of economic sciences, professor, head of department,
N. A. PAKHOMOVA, the candidate of pedagogical sciences, associate professor,
L. V. PROKHOROVA, candidate of economic sciences, associate professor,
I. V. SURKINA, candidate of pedagogical sciences, associate professor,
South Ural State Agrarian University (75 Lenin av., 454080, Chelyabinsk).
Abstract. Domestic and foreign scientists based on theory and practice have developed a number of systems for motivating staff, including a system of motivating managers. The researches of the authors show that in the agroservice enterprises with the economic motivation of managers the most effective is the use of the KPI system. In modern conditions, the main task of shaping the motivation of managers at agro-service enterprises is to develop and implement a motivation system based on KPI, for each manager based on real indicators. In the course of the research, analytical, monographic, and computational methods were used to form and develop the motivation of managers’ work. The use of these methods enabled the authors to propose a system of KPI indicators that significantly increases the responsibility of managers for sales of agro-services and, accordingly, to raise their wages. In this article, the authors developed salary options for various possible values of KPI, with a detailed interpretation of them. For decoding, the authors used a tabular form of data representation, in which the calculation algorithm is described in detail. A motivational scheme for the formation of key KPI performance indicators is proposed in the implementation of the sales plan with reasonable coefficients. The introduction of a motivational scheme at the agroservice enterprises of the Chelyabinsk region allows to monitor the current and long-term performance of managers, as well as to assess the personal effectiveness of each manager. In addition, the use of the KPI system significantly reduces the time and labor spent on the calculation and management of the payroll budget.
Keywords: agroservice enterprises, efficiency, managers, profit, motivation, KPI, performance evaluation, remuneration.
