Authors:
I. P. CHUPINA, doctor of economics, professor,
Ural State Agrarian University (42 K. Liebknechta, 620075, Ekaterinburg)
Abstract. Competition in agriculture currently represents the struggle for survival in the local markets. Analysis of the current situation of the food market demonstrates the need to create conditions for the growth of agricultural production and processing industries, sufficient to provide people with a variety of food in necessary volumes and assortment. This condition is the formation of a competitive environment in the food market that can regulate the supply depending on the demand for quality and environmentally friendly products in the industry. It is, first and foremost, the establishment of production and supply, agricultural consumer cooperatives in the procurement, supply and marketing of agricultural products. Problems with sales can significantly affect the volumes of production and efficiency of agriculture. The lack of available information on prices, production volumes, the buyers and the sellers of agricultural products also reduces the ability of the manufacturer to correctly calculate their risks, plan work and resolve implementation issues. In agricultural production rather passive adaptation of farmers to changing conditions, often expressed in the curtailment of production. For the effective operation of the competitive mechanism in the agricultural sector of Russia, it is necessary to create an appropriate institutional environment, which is expressed in unity of actions of economic, legal and social institutions of the market economy. It is necessary to form an effective structure of regional, interregional and interstate relations market of goods and services, support of domestic producers and entrepreneurs, promote the development of cooperative relations, expansion of sales markets.
Keywords: agriculture, agribusiness, information provision, institutional change, competitiveness, small business, food market, production structure, agricultural products, the capitallabor ratio.
