Authors:
M. S. SEREBRENNIKOVA, senior lecturer,
N. B. FATEEVA, senior lecturer,
N. A. ALIMARDANOVA, senior lecturer,
URAL STATE AGRARIAN UNIVERSITY (42 K. Liebknechta Str., 620075, Ekaterinburg)
Abstract. There are various factors of motivation that determine what is most valuable and important for man. As a rule, it is not one factor but several, and together they constitute a map or set of motivational factors of staff. The internal factors of motivation can be attributed to the corporate culture of the enterprise. Corporate culture is a set of generally accepted enterprise beliefs and values, traditions, customs, activities and procedures of the enterprise, and the behavior of its employees. Corporate culture of a company manifests itself in the atmosphere, features of interaction of employees, their attitude to customers and partners. Corporate events are needed to strengthen the team spirit of the company and consolidate it.Usually in successful organizations the corporate culture is manifested in a business creed – a set of values, goals, rules and norms that govern business relations and reflects the social and economic policy. Creating, supporting and selling corporate culture is focused on employee inspiration for high work and efficiency in the company, increasing their commitment, loyalty and devotion. Corporate culture defines the company's guiding values and relevant: the goals that employees must share and take into account in their work.
Keywords: motivation, corporate culture, external factors, internal factors, management style, promotion, remuneration, corporate code.
