M. V. Kivarina, N. N. Yurina
Yaroslav-the-Wise Novgorod State University, Veliky Novgorod, Russia
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Volume 25 No. 9
Date of paper submission: 09.07.2025, date of review: 30.07.2025, date of acceptance: 07.08.2025.
Published: 09/30/2025
Abstract. The article is devoted to the development of a methodology for evaluating the effectiveness of regional digital platforms of the agro-industrial complex, based on a systematic approach and including technical, economic and social indicators. In the context of the digital transformation of the agro-industrial complex, the task of evaluating the effectiveness of regional digital platforms is becoming particularly relevant. The author’s methodology involves the use of both quantitative and qualitative evaluation criteria, which allows to obtain an objective picture of the functioning of the digital platform. The purpose of the article is to form and scientifically substantiate an integrated methodology for assessing the effectiveness of regional digital platforms of the agro-industrial complex, capable of reflecting their multidimensional structure, technological specifics and regional conditionality. The proposed methodology has been tested on the example of one of the subjects of the North-Western Federal District of the Russian Federation – the Novgorod region. Research methods: scientific and theoretical analysis and critical understanding of existing approaches to assessing digital transformations in the agro-industrial sector, systematization of criteria and indicators used in modern practice of monitoring the effectiveness of digital solutions. Methods of comparative analysis, elements of content analysis of regulatory and project documentation, interpretation of official statistical data are used. The information base of the study consists of statistical materials for the Russian Federation and the Novgorod Region for the years 2020-2024, as well as planning and reporting documents of the regional project «Digital Agriculture». The scientific novelty of the study lies in the fact that for the first time an integrated system of indicators for evaluating the effectiveness of the digital agribusiness platform, including metrics of user activity, technical productivity, economic efficiency and social impact, has been proposed. Research results. Based on the analysis of statistical and analytical information, the possibility of applying the author’s methodology for evaluating the effectiveness of the regional digital agribusiness platform is proved. The proposed methodology can be used by regional agribusiness authorities to monitor and optimize the activities of digital platforms.
Keywords: agro-industrial complex, region, digital transformation, digitalization of agriculture, efficiency, assessment methodology, regional development
Acknowledgements. The study was carried out with the support of the Russian Science Foundation grant No. 24- 28-20434 “Scientific and methodological approach to assessing the effectiveness of the agro-industrial digital platform”, https://rscf.ru/project/24-28-20434
For citation: Kivarina M. V., Yurina N. N. Methodology for evaluating the effectiveness of the regional digital agribusiness platform. Agrarian Bulletin of the Urals. 2025; 25 (09): 1443‒1455. https://doi.org/10.32417/1997-4868-2025-25-09-1443-1455 (In Russ.)
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