Аuthor: E. S. KULIKOVA, candidate of economic sciences, associate professor,
Ural State Agrarian University (42 K. Libknehta Str., 620075, Ekaterinburg; tel: +7 (343) 371-33-63)
Abstract: This article reflects a basic premise of using marketing techniques to provide effective life activity of any local area. Range of use of marketing in practice is constantly expanding and improving, which leads to tumors in the marketing of technologies in the development of formats use. At the present stage of market reforms structural elements of marketing are transformed into an instrument of the territory which is the basis for a variety of strategies, targeted regional development programs in the region, infrastructure strategy that directly depend on the economic development of the region. The purpose of this study is to identify the underlying causes and preconditions of use of marketing as a tool for administration of the territory, as a way of creating and implementing targeted regional programs to the diversity of alternatives. Program of social and economic development of the region based on a variety of factors specific to the territory and considered in this study. Socio-economic system in the context of the territory is represented by the concept of sustainable development, involving the interconnection of three subsystems: nature; population; economy. Each subsystem operates in a certain space-time continuum based on the institutionalization of le- gal norms, rules, and traditions and customs. Method of targeted regional programs is reflected through the prism of marketing management and consulting, which forced today under the federal economic policy to address territorial, municipal authorities in order to improve economic efficiency within the territory.
Keywords: marketing system, management processes, marketing of the region, regional programs, independence territory, socio-economic system of the territory, the objectification of economic development, marketing territory.
