Authors:
A. L. PUSTUYEV,
doctor of economic sciences, professor,
I. S. KONDRATENKO,
graduate student, Ural State Agrarian University
(42 K. Liebknechta Str., 620075, Ekaterinburg),
A. A. PUSTUYEV,
candidate of economic sciences, associate professor, Ural State Law University
(23 Komsomolskaya Str., 620137, Ekaterinburg; tel.: +7 343 374-30-08; e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.)
Abstract. The poultry products subcomplex (PPS) refers to industry-multiplier in the field of agriculture. The concept of development of the poultry industry of the Russian Federation for the period 2013–2020 states that the capacity of production will be carried out in cooperation with organizations of the poultry farms and private farms, as well as ensuring the optimal structure of the production development of grain and bean for full satisfaction of the poultry farms in balanced feed. In this regard, it may be a problem on the grain market, associated with price relationship from non-compliance with the economic interests of grain producers, feed mills and poultry farms. The lack of regulation of integration between the three leads to higher production costs and loss of competitiveness in the grain market, fodder and poultry products. To solve these problems in the Concept envisaged by 2020, the creation of infrastructure specialized wholesale food markets of poultry production with the allocation of land for their placement and development of commercial activities, the regulation of the market of poultry products. Unfortunately, competition in the market of poultry products is not between cooperative, private and public retail and wholesale systems, with the absolute predominance of private, and between the subjects of the Russian Federation. Competition is cooperation, competitive cooperation between the regions, free enterprise, agribusiness or system, aimed at meeting the food supply of remote from the “center” of the subjective forces of Russia? In the context of market behavior, many companies increasingly began to use the advantages of competitive cooperation, instead of “antagonistic rivalry”, the confrontation of globalization, the transition to cooperative forms of interaction as a process called “domestication of the market” as a synthesis of competition and cooperation. The convergence of organizational and economic, technical-technological and innovative interests of the organizations PPS will reduce the severity of the competitive confrontation in the market of the products and strengthen the competitiveness of the domestic food market.
Keywords: poultry products, grain producers, feed mills, poultry organizations, competition, competitive cooperation, integration.
Download the full text of the article
