About the Journal

Authors:

N. V. KALININ,

candidate of economic sciences, associate professor,

Irkutsk State Agricultural University named after A. A. Ezhevsky (1 Molodezhnyi v., 664038, Irkutsk; e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.)

Abstract. The article examines the results of the author's research in the field of electronic trading of agricultural products in Russia. The analysis of search requests, taking into account the demand for food products from Internet users, has been carried out. The dependence of the consumer demand of the population on the place of residence is considered. Ranging of federal okrugs was carried out depending on the wishes of the population for the purchase of organic food products. The results of the author's research are obtained, according to which it is possible to judge the state of electronic trade in organic food products in Russia, the most willing to buy them in the Central Federal District, while it became clear that the Urals Federal District holds a leading position depending on demand from the side Only the urban population of the district (1.97 buyers' wishes per 10,000 people), and the Volga Federal District has shifted in the analytical table from the second to the fifth position with 0.62 requests to buy organic products of the urban population. The most vivid idea of the origin and quality of agricultural products is revealed in products of domestic, farmer and natural products, there is also a search interest in taiga products and forest products, but it is insignificant. As a result of the analysis of the obtained data, an upward trend and some seasonality of demand for organic food products across Russia are traced. So the most significant interest in the items under study can be seen from mid-October to mid-December and we see a weaker cyclical demand for organic food on the Internet from the beginning of February to the end of March for the period under study for two years.