Authors:
Yu. A. OVSYANNIKOV, doctor of agricultural sciences, associate professor, professor,
Ural State Agrarian University (42 K. Liebknechta, Str., 620075, Ekaterinburg)
Abstract. Data on the level of food consumption in recent years in Russia are given. The diet of Russians for the last few years has not changed much. The level of consumption of fruits, berries, vegetables and dairy products is still below the recommended standards. So the security for fruit and berries was only 61 %, for milk – 73 %, and for vegetables – 83 %. These data are, although not a direct but indirect confirmation, that the overall level of agricultural production has not yet reached the required level. In order to study the demand for environmentally friendly food products (ECPP), a population survey was conducted. The data obtained indicate that the share of consumers for whom the use of ESPP food is very important and for some social groups it reaches 38.8 %. At the same time, today there is no clear understanding in society of what green food is and what technologies should be used for their production. It is concluded that the main areas that ensure better nutrition for the population of Russia in the short term should be: increase in production of agricultural products, improving the quality of food, creating conditions for stimulating the production of environmentally friendly food, increase in the share in the rations of natural foods, formation of a corresponding consumer culture among the population with respect to food products.
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